Molly's Media

'ITV, as an integrated producer broadcaster, creates, owns and distributes high-quality content on multiple platforms globally.' ITV operate the largest commercial family of channels in the UK, and deliver their content through linear television broadcasting as well as on demand via the ITV Hub and across other platforms globally. Advertisers: creating value t hrough delivering unique scale and breadth of demographics and new innovative ways of engaging with consumers around quality programme brands. Audiences: creating value t hrough a varied, high-quality programming schedule, which they can watch and engage with on a variety of platforms. Broadcasters and platform owners: creating value t hrough delivering quality programming that they can then monetise through their own business models. Shareholders: creating value through a track record of creating shareholder value and delivering significant shareholder returns. Our people: creating value though  investing in and d...

Reading through the ITV listings, I found that there were a lot more factual and entertainment programmes shown over fictional programmes. There were many game shows and news updates throughout the day, however, dramas seemed to be shown at hours in the morning when not many people would be watching, although at around 7-9pm each night there are soap operas or crime dramas shown which is a very popular time for audiences to tune in. Whereas with Channel 5, I found that most of the scheduling in the morning was taken up with fictional children's programmes, and soap operas towards the evening. It too included news update showings, however I think that the most shown were documentary type programmes, which were shown throughout the day. I think that the channel I will pitch my programme for is ITV, as I'd like to focus on fictional programming rather than factual, and ITV seemed to show not just soaps towards the evening, but also a range of dramas as well. I feel that filmi...

TITLE TIME GENRE TARGET AUDIENCE The Secret Life of Kittens 7am Documentary Working-lower middle class, slightly more aimed towards women, 10+ The Wright Stuff 9:15am News update Upper middle class, higher education, both genders, 35+ Britain’s Biggest Mosque 4am Documentary Lower middle class, both genders, 40+ Nightmare, Tenants, Slum Landlords 11:15am Documentary Lower middle class, both genders, 35+ 5 News at 5 5pm News update Lower-upper middle class, both genders, 35+ Peppa Pig 7:35am Children’s fiction Both genders, aged 7 or below Neighbours 1:45pm Soap opera Working class, both genders, 20+ Cagney and Lacey 2:15pm Crime drama Lower middle class, both genders, 15+ Home and Away 1:15pm Soap opera Working class, both genders, 20+ The Ghost of Grenville Lodge 1:20pm Supernatural, mystery Lower middle class, both genders, 30-60

TITLE TIME GENRE TARGET AUDIENCE Good Morning Britain 6am News update Lower middle class, both genders, higher educated, 20+ Catchphrase 3:15pm Game show Lower middle class, both genders, 35+ FIFA World Cup highlights 10:45pm Sports news Lower-upper middle class, both genders, stereotype of higher male audience, 15+ Loose Women 12:30pm Entertainment-celebrity interviews, news Lower middle class, female housewives with children, 30-50 The Murder of Rhys Jones-Police Tapes 9pm Documentary-real life stories Lower middle class, both genders, 35-60 Vera 7pm Crime Drama Lower-upper middle class, both genders, higher educated, 15+ Emmerdale 7pm Soap opera Working class, both genders, 20+ Coronation Street 8pm Soap opera Working class, both genders, 20+ Grantchester 3am Crime drama Lower-upper middle class, higher educated, both genders but more towards females due to main male role, 15+ Lethal Weapon ...

DATE TASKS COMPLETED/COMMENT 11/6/18 Introduction to NEA brief-look at examples of factual/fictional programmes and generate initial ideas. Set up blog and create at least three posts. Start researching factual/fictional programmes and specific genres. Narrow down your opinion in terms of what you will produce. Done Done Done Done 18/6/18 Research your main product by completing textual analysis of 3 similar programmes. Finish TV listing notes. Write summary of findings about factual and fictional programming. Research Channel 5 + ITV-investigate the institutions. Keep updating blog. Done Done Done Done Done 25/6/18 Research target audience. Decide which channel my programme will be set on. Relevant theory research. Done Done Done 2/7/18 Read articles based on genre. Complete another research task relevant to the programme. Complete a mind map showing ideas. Done Done Done 9/7/18 Write a treatment s...