comparing lifestyle magazines
Magazine
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Price and no. of pages in magazine
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Sections of magazine and no. of pages per section
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Sample of advertising
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Typical articles (example headings etc)
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HARPER’S BAZAAR
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£4.70
332
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12 sections. Number of pages per section average to around 25.
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Mostly of expensive branded jewellery, clothes, perfumes and make-up.
“JOY DIOR”-the new fragrance.
“MICHAEL KORS COLLECTION”
“Van Cleef & Arpels”-jewellery.
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Mainly advertising.
Editors letter- “KIND HEARTS & CORONETS”
Juliet Nicolson- “CLOUD NINE. An Ecuadorian odyssey, from the heights of Quito in the Andes to the bird’s-eye view of the rainforests”
“THE GOOD LIFE”-an article about Ralph Lauren.
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COSMOPOLITAN
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£2
164
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10 sections.
Number of pages per section average to around 10, however the “On the cover” section is particularly longer as it is the main focus of the magazine.
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Beauty & fashion.
“LIVE IN LEVIS”
“DO YOU SPEAK BOTANICALS FRESH CARE”-Hair concoctions.
“CLARINS-NEW Skin Illusion”
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A lot of advertising.
“HACKED OFF. Jo Taylor spent 10 years of her life wanting a nose job-and all her savings getting one. But was it worth it?”
“Tess Holiday weighs 300lbs. She grew up in a trailer in Mississippi and suffered abuse her whole childhood. She cried just minutes before this picture was taken. So what’s her story?”
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Magazine
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Masthead
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Image
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Colour and fonts
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Cover lines (including banners and lure)
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HARPER’S BAZAAR
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Harper’s BAZAAR
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Cate Blanchett sitting/lying in a field of grass.
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Red fonts and red dress. Dulled, green grass behind Cate.
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“HER GRACE Cate Blanchett…THE WOMAN WITHIN”
“THE BEAUTY 100 BEST OF THE BEST AWARDS 2018”
“FASHION’S NEW FREEDOM SILVER BELLES & SCOTTISH SEAFARERS”
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COSMOPOLITAN
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Cosmopolitan
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Plus size model Tess Holiday, in a swim suit.
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Pastel colours-pink & blue. Green(swimsuit). Black, white and pink text.
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“A SUPERMODEL ROARS-TESS HOLIDAY WANTS THE HATERS TO KISS HER ASS”
“THE MALE MODEL &THE NERD-Life with the UK’s most eligible man”
“IS SUCCESS AN ILLNESS? The high-flyers ‘killing it’ at work”
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You will also need to do a textual analysis of a cover and DPS to make sure you really understand what a lifestyle magazine contains.
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