research on the 18-35 mainstream millennial audience demographic

Research on the 18-35 mainstream millennial audience demographic:


Millennials - people born between 1981-2001, or essentially a person reaching young adulthood in the early 21st century.



Millennials are a generation for whom technology is a way of life. A 2014 study by marketing startup Crowdtap revealed that millennials trust user generated content about 50% more than content created by mainstream media outlets. They are an audience far more likely to engage with a link they find shared on Facebook, or reddit, rather than any TV or radio advertisement. This means marketing online to reach millennial audience would make far more sense.



They are also about to become the most educated generation, with 48% of millennials possessing at least a bachelor degree. The millennial generation are far more aware that their voice has power, and they wield this power more actively both online and off, advocating for a range of issues, from environmental concerns to any marriage.






As you can see from this graph, millennials spend a high proportion of 66% of average weekly gross minutes watching TV. This shows us that spending time on devices and watching TV is a large part of millennials' lives.

Audience profile:

Age: 18-35 millennial
Gender: Both genders
Education: Well/higher educated
Occupation: High status job
Social class: Ranging from the skilled working class to the upper class/C2-A
Psychographics: Mainstreamers and Explorers

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